The applicant is Brook Apartments Ltd, working with a professional consultant team including Architecture London Ltd and Turley.
The site is currently used as a surface car park (for up to 19 cars) and service area associated with Newbury House. It is largely hard-surfaced, with limited planting and no active street frontage.
The Brook House site has not been subject to recent planning applications. It is entirely separate from Newbury House.
Brook House sits within an established urban area with excellent public transport access, adjacent to Newbury Park Underground Station. It is previously developed land and therefore suitable for redevelopment under both Redbridge Council and London Plan policies, which encourage new homes on accessible brownfield sites.
The proposals support Redbridge Council’s objectives for sustainable growth and design-led regeneration. The site’s location within a transport corridor and regeneration area makes it well suited for new housing that contributes to the borough’s housing targets while improving the quality and appearance of the local environment.

The site is previously developed land within an established urban setting, immediately next to Newbury Park Underground Station. Redevelopment aligns with Redbridge Council’s and the London Plan’s focus on directing growth towards accessible brownfield sites, supporting regeneration and reducing pressure on greenfield land.
Brook House will contribute to the continued regeneration of the Eastern Avenue corridor. The project complements other recent developments near Newbury Park Station and helps to strengthen the residential and community character of the area.
The proposals for Brook House will be subject to viability testing to ensure that the highest amount of affordable housing can be provided. Where not financially viable, a payment in lieu will be provided to the Council.

The building will rise to five storeys, with a setback communal roof terrace . This creates a comfortable relationship with Newbury House while stepping down sensitively towards lower neighbouring homes. The scale reflects the changing urban character of Eastern Avenue, balancing visibility and restraint.
The design features blue-grey brick façades, detailed brickwork, stone banding and metal balconies. Windows are triple glazed aluminium-faced composite units for energy efficiency and sound reduction. These materials have been selected for their quality, durability and visual connection to surrounding buildings. The use of robust, attractive materials ensures a high standard of appearance that will age well over time.
The scheme will replace a hard-surfaced car park with a well-designed building, new planting and improved boundary treatments. The development introduces greenery, creates a safer frontage, and provides an environmental buffer from the A12, reducing noise and improving air quality.
Yes. Each flat will benefit from private balconies or enclosed winter gardens, and residents will share a communal roof terrace with seating and planting

The building has been positioned and shaped to protect the privacy and light of nearby properties. Daylight/Sunlight studies and noise assessments have informed the design, ensuring a considerate relationship with homes on Hertford Road.
Once complete, the development is not expected to increase noise levels in the area. During construction, the contractor will follow best practice measures to limit disruption, including controlled working hours and careful management of deliveries.
The development will make an appropriate contribution through planning obligations to help support local services. The number of new homes proposed is modest and well suited to the site’s capacity and accessibility, meaning it can be accommodated without significant strain on local infrastructure.
The project brings new residents to support nearby shops and services and creates a safer, more active frontage on Eastern Avenue. New planting and landscape improvements will enhance the visual quality of the area, replacing a blank and underused car park with a well-designed building. The development will also provide a 6dB reduction in traffic noise for homes to the south, according to acoustic analysis.
A Construction Management Plan will be agreed with Redbridge Council before works begin. This will set out how the site will be accessed, how deliveries and waste will be managed, and how disruption to neighbours will be minimised.

The development will be car-free, reflecting its excellent location next to public transport. There will be 31 cycle parking spaces and four buggy spaces for residents. The site’s accessibility to the Underground and bus network supports sustainable travel choices.
The proposal improves the pedestrian experience through new boundary treatments and active frontages. Additional cycle parking will encourage residents and visitors to choose active travel. The development strengthens links between Eastern Avenue, Newbury House and the nearby Underground station.
Safety has been prioritised through secure entrances, good lighting and natural surveillance. The scheme also includes sprinkler protection, a compliant evacuation lift and accessible design features to meet modern standards.

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